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Patagonia, named for the southernmost region of Argentina, is a brand committed to preserving the environments it makes sportswear to resist; the company dedicates 10 percent of its profits to environmental causes. In order to serve the brand, the .PATAGONIA extension will proved a credible namespace meant to give Patagonia shoppers an easily identifiable source for Patagonia products and services. Because .PATAGONIA is proposed as a closed registry, only Patagonia would be able to use it (however, the Government of Argentina has filed an objection).

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