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Releasing a new service or product is both an exciting and harrowing event for a business. The ability to market the new addition can mean the difference between launching a successful endeavor and losing money. With .NEW, there’s a marketable, unique TLD meant to help enhance promotion of new things. .NEW creates a fun namespace for product development, enhancing a business’ ability to network new products and services on the Web, and gain the traction needed to make a successful transition.