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The online shopping industry, or e-commerce, is a continuously growing and evolving marketplace. The .ECOM TLD offers a credible and intuitive namespace for all e-commercial businesses, whether brick-and-mortar, SME, or Fortune 500. Having a recognizable TLD like .ECOM works as form of marketing, because users are able to easily identify the purpose of a site by the extension used. .ECOM benefits not only businesses but customers and review forums as well.