Amazon WebStore FAQs


Overview

What is Amazon WebStore?

Amazon WebStore an Amazon Services Product is a comprehensive eCommerce solution that allows you to leverage the power of Amazon's technology to grow your business. With Amazon WebStore, you get your own branded Web site with the benefits of Amazon's technology and expertise.

What is 1-Click WebStore?

1-Click WebStore allows you to quickly create your own branded Web site in as little as one click. If you choose this option after you register, you can choose to accept our default options or you can change the look and feel by selecting from a variety of pre-made templates. You then simply click a button and we create your store for you in a manner of minutes.

Can I merchandise Amazon products that I don't inventory?

Yes. Amazon WebStore allows you to quickly add products from Amazon.com to your Web site and collect an Associate Program referral fee when such items are sold. You can easily add Amazon products through 1-Click WebStore or through the Category Manager.

How do customers buy products on my site?

Existing Amazon customers can use their Amazon.com customer account to buy products from your WebStore. If a customer doesn't have an Amazon account, they can simply create one as they place an order on your site. Your customers get the safety of the Amazon.com cart and you get the fraud protection of Amazon's checkout system.

Can customers leave feedback and reviews?

At your option, customers can write product reviews on your WebStore site, and customers can also leave feedback on any order, whether the order was placed on Amazon.com or on your WebStore. You can view this feedback on the Seller Central Reports tab by clicking Seller Performance.

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Do you offer payment fraud protection?

Yes. Amazon WebStore uses the same sophisticated fraud detection tools that allow you to benefit from Amazon’s world-class payment fraud protection. Amazon’s payment fraud protection helps ensure orders are legitimate and ultimately minimizes orders lost due to poor fraud detection.

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What is the A-to-z Guarantee?

Customers who shop on your WebStore will feel more confident buying from your Web site knowing they are protected by the same A-to-z Guarantee that protects shoppers on Amazon.com. Learn more about the A-to-z Guarantee.

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Creating your WebStore

What is Seller Central?

Seller Central is the online interface used to manage all aspects of WebStore, Selling on Amazon, and Fulfillment By Amazon. You can add product information, make inventory updates, retrieve orders, and design your WebStore though a suite of Web-based and downloadable tools.

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How do I add inventory for my WebStore?

The tools available in Seller Central offer you a choice of using online tools, a downloadable desktop application, or flat files to upload your products and add inventory information to your WebStore.

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How do I design my WebStore?

You can either take a few moments to customize one of our easy-to-use templates or use our 1-Click feature to create and launch your WebStore in minutes! Amazon WebStore gives you robust online tools to create and maintain your WebStore.

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How do I preview and publish my site?

After designing your WebStore, you can preview and publish your store to a temporary site automatically generated by Amazon or you can publish your store to an existing domain. If you don’t have a domain name you can purchase a domain name with any registrar. Note: publishing your WebStore using your own domain name requires a few more steps to complete.

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How do I build my navigation structure?

WebStore can help you build your category structure by using automated tools or you can create your own customized category structures that best represents your product selection.

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How do I redirect my domain name?

You can use one of two options to set up your WebStore using your existing domain name. You can configure these settings yourself using guidance provided by Amazon or contact your domain registrar and ask them to complete the configuration for you. Detailed steps for completing each option are available in the Amazon WebStore help documentation, which you can review after registration.

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How do I manage my WebStore orders?

You can be notified of customer orders via email, feed or by checking your Seller Central online account daily. WebStore orders are listed under the Orders tab in Seller Central so you can identify those separately from your Amazon.com orders (if you also so sell on Amazon). You can also search, sort, and view orders, as well as issue refunds.

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Awards & Achievements

       

Payment Options