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Increase Domain Sales with Branded Links Integration

September 8, 2020

Advice, Industry Insight, New TLDs

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What is a branded link?

While brands are the most important assets for modern companies, links are the foundation of the web. Every time someone clicks, taps, or swipes, there is a link. A link is a bridge between the message and the content, the most relevant call-to-action of online communications. When brands meet links, you get branded links—short URLs created with three elements: your brand (company name or product name), a relevant TLD (there are hundreds of new TLDs to choose from), and a unique keyword.

Branded links are the evolutionary product of traditional links and the already-popular short URLs (created using URL shorteners). They are the most effective and efficient way to share and manage links.

Why you should use branded links

A branded link is trustworthy, memorable, pronounceable, secure, and allows you to do some pretty nifty things. For instance, you can change the destination URL or route traffic based on the person who clicks it (by language or the date or time, for example).

A branded link is traceable, it improves the click-through rate up to 39% and increases the deliverability of emails and SMS.

Rebrandly offers a short and sweet summary of the power of branded links:

Rebrandly’s been a pioneer in the world of branded links since 2005 and now helps
550,000+ companies brand their links, including huge names like Lamborghini, Indeed, Intuit, Ferrero and Puma.

If you’d like to learn more, check out their guide to link management.

How to increase domain sales with branded links

Until now, domain names were employed quite exclusively for websites/blogs, and emails.
Today there is a third use: branded links.

This is a great opportunity for your customers to improve their brand visibility and maximize the effectiveness of the links they share. As a domain reseller, it’s also a great opportunity for you to offer an innovative and useful service for free. You’ll sell more domains and provide real value.

Using Rebrandly as a reseller

With Rebrandly, you can offer branded links at no additional cost to you or your customers. Rebrandly doesn’t charge any sort of fee or commission.

All your customer has to do is to register a domain name with you (no commission to Rebrandly required). And all you have to do is integrate with Rebrandly.

Here’s how it works:

When a customer buys a new domain name for their website you can suggest purchasing a second domain (same name but different TLD) for their branded links. For example, they might buy company.com for their website and company.buzz for their social, or company.press for their PR content.

Rebrandly itself has multiple domains which they use for very specific purposes:
- Rebrandly.video for their youtube channel and to share video content
- Rebrandly.buzz for social media sharing
- Rebrandly.press to share the news with journalists and bloggers
- Rebrandly.support for support tickets and to share links to FAQs
- Rebrandly.link for general branded links
- Rebrandly.click to enhance call-to-action links
- Rebrandly.fun for sharing jokes and fun stories internally to their team
- Rebrandly.download to share downloadable big files
- Rebrandly.academy to share their knowledge base
- Rebrandly.sale to share offers to potential customers
- Rebrandly.blog to share blog articles
That’s 11 domain names only for branded links, in addition to their .COM corporate site. Many companies have similar needs, making branded links a practical upsell opportunity.

What you (and your customers) can do with Rebrandly

Rebrandly incorporates a bunch of smart features that help you get granular with your campaigns and link tracking.

Multiple domain management

You can manage up to 1000 domains in a single account, and Rebrandly will automatically activate an SSL certificate for each — even if the domain was purchased from another provider. The platform allows you to manage the 404-page redirect and the main domain redirect.

UTM and link parameter builder

Urchin Tracking Module (UTM) parameters are used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. Rebrandly lets you create UTM parameters, and even more advanced parameters, in a fast and efficient way.

Puma, the well-known shoe and sportswear brand, uses Rebrandly’s parameter builder across all their marketing and affiliate teams in order to build trackable and measurable links that interact directly with their business intelligence tools.

Link routing

Dynamic link routing lets you send your audience to different destination URLs based on factors like the date, language, and user location. Lamborghini, the luxury car company, shares dynamic branded links on their social media using Rebrandly. The person who clicks on the link is redirected to specific content based on their location.

Link retargeting

Link retargeting involves inserting your retargeting pixel code – be it Facebook, Google, Twitter, or otherwise – inside of a short link so that anyone that clicks on the link is added to your retargeting pixel. With Rebrandly, you can “fire” a retargeting pixel directly within a link, whether it points to your website or not. Learn more

Deep linking

This allows brands to route traffic to a mobile application installed on a user’s phone. This advanced feature improves mobile user experience and increases conversion rates. Telecom companies like ThreeMobile use this feature especially when they send mass SMS communications.

Workspaces and roles

With Rebrandly, it’s possible to create unlimited workspaces with various role profiles and access levels for individual employees. Saint Gobain, a French multinational corporation with offices in 67 countries and over 170,000 employees worldwide, uses Rebrandly to give global departments the freedom to create custom short URLs organized by nation. Employees can share branded links for portfolios, product catalogs, documents, email signatures, and business cards. They’ve also widely adopted the solution for showcasing their various products.

Are you using generic short URLs or branded links?

Or, just as importantly, could your customers be using branded links to support their marketing efforts? You can start by getting creative with the TLD options you pitch to your customers, introducing them to the use cases of branded links, and, perhaps, integrating with Rebrandly to offer them a link-management solution.
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Why You Should Consider .SHOP

August 25, 2020

Fun, Industry Insight, New TLDs, Uncategorized

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Views: 1500

The .SHOP domain extension sells itself. There are currently 670,000+ .SHOP registrations worldwide, and more than 51,000 active online shops hosted on this top-level-domain (TLD). Recently, .SHOP saw a surge in registrations, as existing businesses moved online, and people started new ventures in a shifting COVID-19 economy.

Here, we’ll take a look at how people are using .SHOP domains — including some COVID-19 success stories — and why .SHOP is a strong choice for resellers and website owners.

Why use .SHOP for your online store name?

.SHOP is one of those new domain extensions that just makes sense. It’s purpose and benefits seem clear. But it comes with a few upsides that aren’t immediately obvious:

You’ll help your brand stand out in a cluttered ecommerce space. Building a brand in an online landscape that gets more competitive every day is challenging, and small efforts add up. Your .SHOP domain could catch a potential customer’s eye in the sea of .COM/CA/local-TLD search results. And it emphasizes that you sell what they’re looking for.

Relatedly, you’ll be including an SEO keyword right in your URL.

.SHOP is playful and still has a novelty factor that can make your website stand out in the minds of visitors. Your site might even be the first .SHOP they’ve stumbled upon!

It’s short and easy to pronounce, which makes for a catchy, memorable website name. This is super important for word-of-mouth referrals and advertising.

“Shop” is a word commonly understood by non-English speakers, which makes it an excellent choice for global companies.

Why include .SHOP in your new domain extensions offering?

When curating a TLD lineup, it’s important to be selective and choose options that will resonate with your customers. You’ve got an opportunity to surprise them with a .COM alternative they didn’t even know existed! .SHOP is a great TLD to offer because:

In many cases, you’re enabling your customer to turn their brand into their URL — just think how many stores include “shop” in their name.

.SHOP is competitively priced (and currently on sale!) as an affordable .COM alternative.

It’s easy to market because its purpose is clear.

There’s a huge potential market and room for growth as more businesses, entrepreneurs, and hobbyists hop online.

It has global appeal and will perform well in different markets.

How are .SHOP domain names being used for ecommerce?

Between March and June of 2020, new .SHOP registrations with shopping carts more than doubled among Tucows domain registrants.

Tucows’ new .SHOP registrations with a shopping cart (Q1 2019 – Q2 2020)

But .SHOP has seen steady growth since its launch in 2016. It’s used by entrepreneurs, mom-and-pops, SMBs, and large corporations for a variety of ecommerce purposes.

Serving local customers via online stores during COVID-19

During these difficult times, many people are making an extra effort to support their community by shopping local. An online presence that lets customers purchase and order products from home is now a must-have for independent businesses who once relied on brick and mortar traffic.

In the interest of supporting local, we wanted to highlight a couple Canadian small businesses that have built their online presence on a .SHOP domain:

Vancouver-based mysistersclosetvancouver.shop is a social enterprise business that sells used clothes in support of Battered Women’s Support Services. They used their website to bring their offline inventory online and to safely accept used clothing donations during the COVID crisis.

Also in response to COVID, Kitchener-based baker, Chantelle Villeneuve. moved her business online with bonapatreat.shop to allow for delivery, pickup, and online sales. She’s since reopened the physical shop, but continues to serve customers with her new online presence.

Separating your ecommerce function from your corporate website

Businesses with established company websites are choosing .SHOP domains as a dedicated space for online sales while continuing to use their existing domain for corporate or product information.

Take for example, Arrowine, a Virginian wine retailer that has long promoted their brick and mortar store using arrowine.com. When COVID-19 hit, they registered arrowine.shop for online ordering, with contactless pick-up in the store’s parking lot.

He may not have a “corporate” website, but Fritz Meinecke, a German youtuber with 941, 000 subscribers, launched his online merch shop using fritzmeinecke.shop — a move that speaks to the domain extension’s global appeal.

Which leads us to our next point…

Cross-border ecommerce

Many businesses who start out operating locally will turn to a more global domain choice like .SHOP once they shift their focus to include other markets.

Netherlands-based Superfood guru actually made the switch from .NL to .SHOP after their SEO agency advised them to use ‘.shop’ for their Dutch domain name and ‘.shop/en’ for the English one.

Etsy, Amazon, and other marketplaces

Businesses who sell products on platforms such as Etsy and Amazon are benefiting from using a crisp, clean .SHOP domain to point to their marketplace page. Once they set up their own online store, these .SHOP users can simply direct their domain to their new site. This ensures that they don’t lose customers when they make the switch.

Services for ecommerce businesses

Choosing a .SHOP domain is also a great way to signal to your audience that your product is targeted to ecommerce businesses. We have seen webshop builders, like obodo.shop, and other ecommerce services developed on .SHOP domain names.

Presenting your customer with new domain extensions that make sense

Website owners have a confounding number of domain extensions to choose from. If you can point them to a TLD that serves their brand and reflects their purpose or niche, it’s a win for both of you. This can take the form of great content that highlights TLDs specific to their industry, or a smart name search tool that will deliver fresh, marketable domain ideas.

We think .SHOP is an intuitive fit for anyone looking to grow an online business. And pssst…if offering great prices on domains is your priority, check out our full TLD lineup or log in to view out our full list of domain extensions on sale.

This post was sponsored by .SHOP.

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What Is a TLD?

August 18, 2020

Industry Insight, New TLDs

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Views: 632
A top-level domain (or TLD), refers to the letters to the right of the dot in a domain name. For example, our website, enom.com, uses a .COM TLD. Most of us are familiar with classic TLDs like .COM or .ORG, as well our native country-code TLD (.CA, .US, .UK, etc.). But there are actually over 1000 different TLDs, most of which are open to anyone for registration.

If that piqued your curiosity, check out our TLD list. And if you’re on the hunt for a unique domain name for your new business or latest online project, we highly recommend checking out Hover’s curated TLD lineup.

In this post, we’ll take a quick look at the different types of TLDs and how they work.

What are the different types of TLDs?

There are a couple of different ways people categorize TLDs, but they are most often broken down into three groups:

Legacy or classic top-level domains (gTLDs)

The “classic” or “legacy” TLDs have been around since the 1980s, and were created to serve a very specific purpose:

.COM — Commercial
.NET — Network technologies
.ORG — Organization
.EDU — Education
.GOV — U.S. Government
.MIL — U.S. Military
.INT— Intergovernmental organizations

Today, we’re used to seeing some of these extensions used for all sorts of websites. For example, you don’t have to be running a commercial enterprise to register a .COM domain. Others, however, like .GOV, are still very much restricted to certain purposes.

These top-level domains are often referred to as “generic” TLDs, or gTLDs for short.

Today, the operation of these TLDs is subject to the policies and regulations of an intergovernmental organization called ICANN (more on that below).

Country-code TLDs (ccTLDs)

As their name would imply, country-code TLDs are allocated to a nation or state—or, in the case of .EU, a group of states. Each ccTLD has its own policies based on local regulations. The result is that some ccTLDs—not all—can be more complicated to register than standard gTLDs.

Some ccTLDs are restricted for use by residents, citizens, or companies with a presence in the region they represent, but many are open for registration globally.

Fun fact: all two-letter top-level domains are country-code TLDs, even those that have been widely appropriated for a totally different purpose:
- .CO, often used as a stand-in for .COM, is actually the ccTLD for Columbia.
- .IO, popular among developers because it’s a shorthand for “input/output,” is, in fact, the ccTLD for the British Indian Ocean Territory.
New gTLDs

The first “new” top-level domains (including .INFO) were introduced in 2004, but the largest wave of launches began in 2013. Since then, they’ve continued to trickle in. Today there are more than 1000 “new” gTLDs. Like the legacy gTLDs, all new TLDs are 3+ characters in length, are regulated by ICANN (more on this below), and are not—unlike ccTLDs—representative of a specific nation or state. Hence, we can call this group new gTLDs.

But unlike legacy gTLDs, the new gTLDs are a huge and widely-varying group, so it’s helpful to break them down further:

Restricted new TLDs

Some of the new gTLDs are reserved for a specific purpose: .LAW, for example, can only be registered by verified members of the legal community.

Brand TLDs

Companies can actually apply to use their corporate name as the TLD for their website. Real life examples include .BMW, operated by the German automotive company, and .BARCLAYS, operated by the British financial services and investment bank.

GeoTLDs

These TLDs indicate a specific geographical location, like .NYC, .LONDON, or .AMSTERDAM. They are distinct from ccTLDs in that they are more than two letters, and they are not officially allocated to a specific nation or state—they simply target a particular region. Some geoTLD registries do restrict registrations to local residents, but many do not.

And the rest

Most new TLDs are open to anyone and allow for some playful website names and smart branding. For example, if you’re selling a product or service online, you might opt for a .SHOP, .STORE, or .SHOPPING domain. If you’re an arts worker, top-level domains like .DESIGN, .ART, or .STUDIO might be of interest.

There are a ton of options. And some of them are incredibly niche. There’s a .HORSE TLD!

How Enom categorizes TLDs

As you now know, many people classify TLDs based on how long they’ve been around (legacy vs. new TLDs), and whether they’re allocated to a specific nation or state or operated by an independent registry (ccTLDS vs. all others).

At Enom, we like to classify them according to how a website owner is likely to evaluate them: based on their purpose. We place all TLDs into two distinct categories:

GeoTLDs: chosen because they speak to a specific geographic market. In our eyes, this includes both ccTLDs like .CA and new TLDs like .BERLIN.

Generic TLDs: chosen because they reflect the industry or purpose of the customer’s website (like .BLOG) or because they are truly generic (like .ONLINE).

So who manages these various different top-level domains?

All TLDs are operated by registries. In the case of ccTLDs, where the TLD is allocated to a particular nation or state, the registry is often some sort of government entity. And, quite often, the government entity will partner with an independent TLD registry who can supply them with the technical backend infrastructure, effectively operating the ccTLD on their behalf.

For all other TLDs, the registry is a company. They might operate a single TLD, or they might operate 50+.

Operating a generic TLD (gTLD)

Any registry that operates a gTLD (any TLD that isn’t a two-letter country code) is regulated by an international non-profit called the Internet Corporation for Assigned Names and Numbers (ICANN).

ICANN does a lot. They develop policies “for coordination of some of the Internet’s core technical elements, including the domain-name system.” This includes:
- - reviewing applications to establish top-level-domains
  - coordinating discussions where potential new TLDs cause conflict
  - setting policies that dictate how domain registries must operate their TLDs
  - setting policies that govern how domain registrars (like Enom!) can offer services to domain owners (registrants).
If you want to do a deep dive into this, check out our post on the registry > registrar > registrant hierarchy.

Operating a ccTLD

Country-code TLDs are a bit more complicated. Unlike generic TLDs, the only rules that the ccTLD registries need to follow are the ones they create for themselves.

For example, all gTLD domain names are operated by accredited registries, but sold through accredited registrars. ICANN policy makes it so. But some ccTLD registries actually sell domain registrations directly to the public. No registrar needed. Learn more

Want a creative TLD for your website or for your customers?

Enom sells a huge selection of TLDs through a network of resellers that includes some big-name website builders and hosting companies. You can check out our TLD lineup or log in to view our TLDs that are on sale.

If you’re looking for the perfect domain for your own website, we highly recommend our sister company, Hover. They’ve got a great selection of TLDs, a clean, user-friendly platform, and you’d be hard-pressed to find a friendlier support team.
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Hostnet: Finding Success with New TLDs

December 9, 2019

Fun, Industry Insight, New TLDs

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Views: 2734

Founded in 1999 by two students offering web-design services, Hostnet has grown into one of the largest and most customer-friendly hosting providers in the Netherlands. Today, they offer domain names, website hosting, a website builder, and other business services to a growing number of customers. Since 2000, they’ve used Tucows to power domain registrations and management for a large part of their business.

Here’s a snapshot of our conversation with Bas Schouten, Product Manager (Domains), Hostnet BV. We touch on Hostnet’s successful journey and how their partnership with Tucows (Enom’s parent company) has helped them create value for end-customers and capture growing business opportunities.

1. Tell us about your journey from a two-man web design company to the Hostnet of today?

In the beginning, Hostnet was selling hosting and domain names from an attic. This was back in the days when customers placed their orders via fax. Needless to say, it involved a lot of manual work. A lot has changed over the years. For one thing, orders are no longer sent via fax, but via the Hostnet webshop. Requesting and registering a domain name is now automatic. But we’ve also expanded our product offering. In addition to hosting and domain names, we’ve added solutions such as email, Microsoft Office 365, and various other Managed Services.

In 20 years we have become one of the largest and most customer-friendly hosting providers in the Netherlands. During this time, we grew to a 50-person, then 100-person company. Along the way, there have been milestones in the number of registered domains and active hosting packages we have under management.

2. What role has Tucows played in this journey?

Hostnet has been a Tucows reseller since 2000—nearly 20 years. Tucows is our valued partner in areas such as domain registration and SSL certificates. By working together with Tucows, Hostnet has been able to offer registrations under multiple top-level domains (TLDs) since 2000. Tucows also helped us effectively expand our top-level domain offering when the new TLDs became available, starting in 2014.

3. What’s your perspective on new top-level domains? How have they impacted your business, and how do your customers perceive them?

With the right marketing, new top-level domains can be the biggest opportunity (growth rate wise) at this time, which is great. I think, in general, customers like new domains, although there are many new extensions that are just too long/niche to be actively used. The beauty of new extensions such as .SITE, .ONLINE and .TECH—all of which are popular in the Netherlands—is that domains in these zones are so valuable when the more traditional options (like .NL or .COM) are already taken. This has already begun to happen to a large extent.

4. Which domain extensions do you think most resonate with the Netherlands market?

I’d say .ONLINE and .SITE are quite popular in the Netherlands. In fact, .ONLINE is currently Hostnet’s best performing new domain extension and tops the charts in terms of sales volume and growth rate. I believe that .ONLINE is the largest new extension in the Netherlands.

With the eCommerce market booming, we are also seeing a good uptake for .STORE, with live websites from our customers growing consistently on this extension.

Other than that, .NL and .COM are well-known in this region.

5. How have you taken advantage of Tucows’ promotional TLD pricing? What success or changes have you seen as a result of TLD promotions?

We have made the most of Tucows’ promotions mostly by reducing the pricing to our customers for those TLDs, in some cases paired with marketing initiatives such as Social Media posts or mentions in newsletters. In addition, some registry partners, such as Radix, consistently put forth content that has helped us keep the offers fresh and exciting for our customers. These efforts, in most cases, contributed to a significant rise in sales.

6. If you could select a few new TLDs to recommend to other companies not currently selling them, which ones would you pick and why?

My recommendations would definitely include .ONLINE, .STORE, .SITE, .SHOP and .APP. All of these are great TLDs. .ONLINE and .SITE are more generic, while the other three clearly state what they’re used for.

7. Other than pricing, what value do you think new TLDs bring to your customers?

New extensions definitely offer a lot more options to choose from and allow people to register a domain that may be unavailable under the more conventional .NL and .COM TLDs. More importantly, new domain extensions are an opportunity to state more clearly what your website or product is all about.

8. What aspects of your business are you most proud of?

I am most proud of the exceptional service we provide to our customers. We’re professionals who are reachable by phone, chat, and email most of the week and are committed to assisting our customers with any problem, as thoroughly as possible. Hostnet is definitely a customer-first business and that has significantly contributed to our growth and success over the last two decades.

This post was sponsored by Radix. Many of their TLDs, including the super popular .ONLINE, .STORE, and .TECH are on sale now through Enom. Learn more.

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Top questions from domain name buyers

May 6, 2019

Advice, New TLDs, Uncategorized

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Views: 14607
Guest Author: Alisha Shibli.

Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH.

Please note: The views expressed in this piece are the author’s own and do not necessarily represent those of Enom.

When it comes to registering a domain name, it’s easy to get overwhelmed. After all, when you’re building a business or starting an online venture, you want to ensure that all factors are working to your advantage. The process of choosing the right domain name is a lot less daunting when you know the basics. So today, we’re tackling some of the most common questions asked by domain name buyers. The information here will also be handy for resellers looking to educate their customers.

1. What is a domain name and how is it different from a website?

Websites and domain names are closely related, but they’re two different things. You can think of your website as your house and your domain name as its address. In order for someone to access your website, they need to know its domain name.

Every domain name has two basic parts: the “top-level domain” (TLD) and the “second-level domain.” For example, in the domain name [yourbrandname].tech, “.TECH” is the TLD and “yourbrandname” is your second-level domain. Together, these form a complete domain name.

Your domain name will usually include your brand name or the name of a particular sector or product that you’re promoting. When choosing a domain name, you’ll realize there are now numerous TLDs available such as .STORE, .PRESS, .SPACE, .ONLINE, .WEBSITE, .SITE, etc. So, make sure you choose whichever brands your business best.

2. What should I consider when buying a domain name?

What some businesses don’t realize is that choosing a domain name is one of the most important decisions they make when establishing their online presence. The domain name is more than just a glorified IP address. It is important for search engines and for customers. Moreover, it is an incredible branding tool, which is why it is crucial to choose a name that adds value to your business and will help you stay relevant even a decade later.

Here are a few factors to keep in mind when choosing a domain name for your business:
- Buy domain names that are easy to spell and remember. Avoid using misspelled words. A unique spelling may seem creative, but such domain names fail to be radio friendly—a very important factor in the voice search era.
- Keep your domain name as short as possible. Anything more than 18 characters is too long. For example, [healthysnack].store is a better domain name than [healthysnacks-store].com.
- Avoid using hyphens and numbers in your domain name. They are just extra characters for your customers to remember. A user might forget to add the hyphen or get confused between the numerical “6” and the word “six”.
- Make sure to do your homework and check global databases to ensure that your domain name isn’t trademarked or copyrighted. This will help if you plan to expand your business to other countries in the future.
- Consider leveraging new, descriptive TLDs to brand your business and act as a home for different marketing and sales endeavors. For example, Emirates has emirates.com as its commercial website and emirates.store as its online merchandise store.
3. If I have multiple domain names, how can I use them together?

You don’t just have to stick to one domain name! Using multiple TLDs in interesting ways can create memorable customer interactions with your brand, or, perhaps, promote your personal side-project alongside your primary business. Here are some of the many ways one can make use of new domain names:
- Primary Domain: Use a domain name to create an online identity for your business. For example, louder.online or stronger.tech
- Professional Email ID: Use a domain name to make a strong first impression with a unique email id. For example, [firstname]@[brand].online.
- Branded URL Shortener: Use a domain name to enhance brand visibility and build trust with every link that you share online. For example, [yourbrandname].tech/contest looks more official than “https://bit.ly/2taRHVV”.
- Domain Redirect: Use a domain name to make an important inner page easily accessible by creating a deep-link. For example, kindle.store redirects to Amazon’s Kindle store.
- Product Launches: Use a domain name to attract customers to your new product, store upgrades or seasonal promotions. For example, if you are introducing a new car and want to position it as a “fun” car, you can launch it on [carname].fun.
- Personal Brand: Use a domain name to build an attractive online persona for yourself. For example, terrene.space is the portfolio website of a freelance photographer, writer, graphic designer & illustrator, Ana Petre.
- Vanity: Use a new domain name to share your social media profile. For example, [yourname].tech could forward to one of your social media profiles.
- Blog / Press Page: Use a domain name to make your brand gain visibility online with a [brandname].press. For example, cars.mclaren.press is McLaren’s official media site.
4. How can I decide between a ccTLD, geoTLD, gTLD, or nTLD?

Let’s first clarify the difference between these terms.

Generic top-level domains (gTLD) are, as their name suggests, generic. They have a broad application based on the purpose of the website. For example, .COM (commercial), .ORG (organization), .NET (networks), .EDU (education), etc.

Country code top-level domains (ccTLD) are regulated by a specific country and are best used to target customers within that country. Some examples include. US, .CA (Canada).TR (Turkey) .IN (India), .CO.UK, .AE (UAE), .DE (Germany), .FR (France), etc.

GeoTLDs are similar, but they are tied to a specific region, rather than a country. City extension like .NYC or .LONDON as well as options like .AFRICA and .ASIA exist.

New generic top-level domains (nTLD), which are sometimes just referred to as “new TLDs” are recently launched generic domain extensions.

They tend to be more industry- or product-specific, so their adoption has the potential to make the Internet more organized and business-friendly. Some other examples of nTLDs include .STORE for eCommerce and retail, .TECH for technology, .FUN for leisure, .PRESS for media and news.

Plus, there are many with universal appeal, like .ONLINE, .SITE, etc. In fact, .ONLINE and .SITE have become so popular that over 1 million domain names have been registered on each of these extensions so far. And these nTLDs are still relatively new, you are likely to find that your perfect domain name is available on one of them!

In summary

When it comes to choosing the right domain extension for your domain name, you need to look at the nature and purpose of your business. For example, if you have a tech business, then a .TECH domain would be an ideal choice.

With the information above, you are well-equipped to make an informed choice. Get started with a search for your perfect domain name.
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