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August, 2016
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  • Google Apps for Work Now Available Through Enom

    August 31, 2016

    Featured, News, Resellers

     1

    Views: 14614

    Enom’s roadmap for the year has been focused on modernizing the user and developer experience. When we were founded almost 20 years ago, there was no such thing as a full online suite of productivity tools for business. Fortunately, in 2016, email, video chat, calendars, documents, spreadsheets, and cloud storage are all made to work together, and there’s one name that is trusted to integrate them all seamlessly: Google. That’s why we’re incredibly excited to announce that as of today, Google Apps for Work is availableto our retail customers (including a free, 14-day trial), and our reseller partners as a value-added service.

    Google Apps is great for small businesses and teams looking for professional-grade productivity tools. Anyone that needs to collaborate on a project can do so in real time, on almost any device. Google Apps scales to the size of any operation, and grows as it grows.

    Enom resellers will find that Google Apps represents a dependable monthly revenue stream as a value-added service. The entire suite can be marketed to complement a wide range of products, and adds reliable brand recognition to any reseller’s overall offering.

    “Today’s announcement is a milestone event for Enom, Google, and our customers,” said Jason Silverstein, VP Product & Engineering at Enom. “Enom customers will be able to use and sell Google Apps and immediately start developing a full integration. This is also the first time Google’s Reseller API has been implemented to scale in this way, and we don’t take their trust lightly. It speaks to our ongoing commitment to put the right tools in front of our customers, and enable them to take their businesses online.”

    What you get with Google Apps

    Google Apps has communication, collaboration, and storage solutions for any size of project or business.

    Communicate

    • Gmail – Professional email
    • Hangouts – Voice and video calls
    • Calendar – Scheduling for teams
    • Google+ – Social network for business

    Collaborate

    • Docs – Real-time word processing
    • Sheets – Powerful spreadsheets
    • Forms – Surveys and forms
    • Slides – Beautiful presentations
    • Sites – Easy websites for teams

    Store

    • Drive – Store, share, and sync

    See the full list of features that come with each Google Apps monthly plan.

    Throughout 2016, we have introduced a website redesign, a new Developer Hub, and several other improvements aimed at improving the Enom experience for modern users and developers. Our offering of Google Apps will be a major component of this year’s overall effort.

    “Google Apps directly addresses customer requests we’ve received asking for productivity tools and targeted email options,” says Silverstein. “It’s perfectly in line with our mission to offer our customers more choices and professional tools, and we’re very pleased that it will be the gold standard of online productivity suites.”

    Enom’s retail customers can sign up for a free, 14-day trial of Google Apps for Work now. Our resellers cancontact an Enom account representative to start offering Google Apps for Work to their customers, and learn more about Google Apps for Work integration at our Developer Hub.

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  • Platinum Domains: How to Make an Offer on High-Value Names

    August 30, 2016

    Advice, New TLDs, Premium Domains

     1

    Views: 6055

    As a domain registrar, we’re often asked what makes for a “good” domain name. In general, the best domains are short, memorable, and provide some value in Search Engine Optimization (SEO). A small subset of all possible domain names fit that bill—called Premium domains—and are priced higher as a result. An even smaller subset of names, which we call Platinum domains, are some of the most valuable and sought after.

    Many people invest in Premium and Platinum domains, expecting to be able to sell them to another party for a profit. There have been no shortage of high profile domain sales over the years. In 2001, for instance, the Hotels.com domain was sold for $11 million. While that seems like a steep price, the domain was and still is absolutely central to the brand, and likely contributed to the company being acquired for $1.1 billion, just a couple of years later.

    Aside from the disparity in value between Premiums and Platinums, the actual process of purchasing the domains also differs slightly. While Premium domains can be registered much like standard domains—search for a name on the website, add it to your cart, and check out—Platinum domains do not have a listed price. Instead, when you come across a Platinum domain on our site, you are prompted to “make an offer” to purchase it. A representative will contact you regarding your offer, provide some background information on the domain, and begin negotiating on the price.

    .Com domains aren’t the only ones seeing big offers. Despite being just a couple of years old, new generic TLDs are gaining traction in the primary and secondary markets. Domain names with extensions such as.LIVE and .LTD have recently sold for six figures in the last few weeks. More such sales seem likely as end users and customers become more aware of new domains.

    Enom has access to many short, memorable domains in new gTLDs. To give you an idea of the types of domains that fall into the Platinum category, here are just a few examples still available for purchase at the time of this writing:

    •  .ATTORNEY
      • Tax.ATTORNEY, Bankruptcy.ATTORNEY, DWI.ATTORNEY, NewYork.ATTORNEY
    • .FORSALE
      • Cars.FORSALE, Home.FORSALE, House.FORSALE, Property.FORSALE
    • .LAWYER
      • Criminal.LAWYER, DUI.LAWYER, California.LAWYER, Immigration.LAWYER
    • .LIVE
      • Watch.LIVE, A.LIVE, Football.LIVE, News.LIVE, Chat.LIVE
    • .MARKET
      • Super.MARKET, Stock.MARKET, Money.MARKET, World.MARKET
    • .NEWS
      • Latest.NEWS, World.NEWS, Tech.NEWS, Live.NEWS, Daily.NEWS, Global.NEWS
    • .VIDEO
      • Live.VIDEO, Streaming.VIDEO, Free.VIDEO, Exercise.VIDEO

    As you can tell from these examples, Platinum domains tend to be highly descriptive and easy to understand and remember for end users. Like Hotels.com, they are ready made to have strong brands built around their names, and can make a big splash at the national or global scale.

    Ultimately, we’re interested in building awareness for new gTLDs, and helping end users find the right domain name. What that means is, if you have a great idea for using a Platinum domain name—and are prepared to develop it into a web property that people will see and use—we’re willing to take that into account when negotiating a price.

    We’re always open to hear what you have to say about domains we’re offering, whether they’re standard, Premium, or Platinum. Search for a Platinum name now and make us an offer, or contact the registry directly at premiumsales@rightside.co so representatives can work with you to find the perfect domains.

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