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July, 2016
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  • Get Personal with a .ME Domain

    July 28, 2016

    New TLDs

     1

    Views: 3843

    There are many places on the internet that claim to be the all-encompassing “you,” but  we know this isn’t always true. Yes, you can have a presence on Facebook, Twitter, Instagram, LinkedIn, and dozens of other platforms. These are all places where you can show part of yourself, but none of them might feel like home base to you. Defining your  home base can be much simpler with a .ME domain.

    Register your name, blog, or business name and you’ll instantly have your own piece of the internet with your choice of branding. The .ME domain easily shows everything you want people to know about you. You can use it to speak for you and tell your real story.

    Registering your own name with .ME is the obvious choice, and often the most useful. Take MatteoBertoli.me as an example. This domain goes to the personal website of the Italian director and cinematographer Matteo Bertoli. He can easily share this domain name on his resume, on his business cards, as external links in his social media profiles, and to share verbally. Using your own name is memorable, near impossible to forget, and always professional.

    Speaking of professional, you need not be an Italian film director to take advantage of a personally branded domain name. Do you offer professional services as a sole proprietor, either as a part- or full-time job? YourName.Me is a great way to brand those services and make it easy for your clients and customers to refer you to their friends.

    Using a .ME domain to speak for you is just as easy as using your own name. As ambitious individuals, we all have hobbies and goals that could easily transfer into a .ME domain name. Take AMatterOfTaste.me, for example. This blog is dedicated to traveling and food experiences. It’s a simple, yet truly effective example of how you can use a .ME domain to speak for you.

    When you meet someone in person, you have a limited  opportunity to tell them the real story of who you are and what you do. These first impressions last, which is why getting your online impression right the first time starts with your domain name. Keep it simple, showcase your hobbies, your work experience, or your real story with the .ME domain extension.

     

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  • Maintaining Consumer Confidence in Your Website

    July 27, 2016

    Advice, SSL

     1

    Views: 3112

    The consumer confidence index is a monthly indicator of people’s optimism in their current and future financial position. It’s used in part to determine whether the economy is on the right track, even though, ultimately, all it really measures is what’s going on in consumers’ heads. But the index is useful because sentiment leads to real changes in individual behavior, which eventually trickles up to the economy at large. Believe it or not, this same concept has consequences for users’ behavior on your website.

    Just as small, seemingly unrelated signals affect the consumer confidence index, it’s the little things that determine how much trust users and customers have in your website: clean formatting and navigation, up-to-date information and recent news, no broken links or images, prominent contact information. All of these things taken together determine whether your site delivers a positive user experience and builds confidence in users’ minds.

    Of course, website security is another big component of consumer confidence. We’ve offered resources in the past that help small businesses protect themselves and their customers. And while you should (and must) put in the effort to secure your site properly, consumer confidence is all about making sure everyone knows that a site is secure. While there are many ways to protect a website, not all of them are necessarily visible to the user.

    If you want to show your customers that a site is safe in the most conspicuous way possible, an Extended Validation (EV) SSL certificate from GeoTrust might be the right choice. Many customers know to look for the “s” in “https” before submitting any information, but EV SSL also goes a step further by adding a bit of color to the browser bar— green to be specific—as an immediate, visual cue of a site’s safety. Each browser displays EV SSL security differently, but you can see them all for yourself on GeoTrust’s page. These are all details you might not have considered yourself until now, but many consumers actively seek out, and only do business with, websites that have these protections.

    With so many customers today using the web as their primary source of information for where they do business, signaling a positive (and safe) user experience can boost confidence in your site. If you’re looking for better leads and sales through your site, analyze your site from a user’s point of view, and talk to your domain or hosting provider about a visible security certificate like GeoTrust’s EV SSL.

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